There isn't a set rule. You either go through your network, e.g. former colleagues, friends of friends or clients or other consultants from previous projects.
That being said, I am in a position now where I can take on extra work and provide more consultancy services, so will be looking to...
Freelance consultancy work through my UAE company. I specialise in several activities (not a full list by any means):
Project Manager/BA to banks and asset managers/hedge funds.
ERP system consulting/implementations
Setting up compliance/AML systems and processes for companies
Operational risk...
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