Goodwill is a self-explanatory term. It can be used in all kinds of domains or industries with a business purpose, but it is also common in interpersonal relationships. Give a beggar a few coins, and it is considered a gesture of goodwill.
Things change to 180 degrees when it comes to...
business goodwill
calculating goodwill
economic goodwill
goodwill
goodwill amortized on acquisition
goodwill concept
intangibleassets
meaning of goodwill
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