Consumers will also crave the comfort of traditions, so there will be new demand for products that support family traditions, such as Christmas and Santa ornaments and decorations, tabletop and dinnerware for family get-togethers. Back-to-basic toys will give parents a chance to get down on the floor and play with their kids. Suddenly "Made in America" is a much more potent positioning statement, as buying American now is a patriotic duty. Nostalgia-themed products that hearken back to a better, simpler time and greeting cards may also be in demand.
In keeping with the new economic equation, consumers will focus their home purchases on smaller accent and decorative items as opposed to major appliance or furniture purchases which they will put off as long as possible. Inevitably consumers are going to change their shopping patterns, Unity found. Consumers are going to retreat to their home. When they shop, they will look to spend less time at the store. More consumer shopping will also be done from the home, with consumers turning to the Internet, mail order catalogs, even party-based and other direct-selling businesses for their shopping needs.