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How retailers are developing mobile applications and mobile Web sites to reach their customers


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colin

Offshore Agent
Hello


The Future of Mobility in the Retail Enterprise


While technical obstacles may exist and consumers are still hesitant to embrace many retailers' mobile initiatives, it is unquestionable that most advancement in the retail technology front will rely on mobility.Within five to 10 years the following activities will likely be standard retail practices, leveraging mobility:


* Similarly to how retailers utilize web analytics applications to track where customers visited prior to coming to their website and track the activity and time spent on their websites, retailers will track in-store customer traffic via cell phone activity. They will be armed with patterns, linger times, total time to convert sales, etc.


* Retailers will communicate with customers while they are shopping. If a retailer knows the average shop-to-sales conversion time, a retailer can message a customer to ask if they found what they are looking for at the appropriate time.


* Customers can communicate to retailers for assistance. For example, they can request different sizes in a fitting room or to request assistance on the sales floor.


* Customers can be sent relevant offers or messages when standing in certain aisles or areas of grocery stores or big-box retail facilities.


* Consumers will complete sales transactions on their own devices when lines are long.


* Consumers will not need to provide phone numbers or loyalty numbers at the point of purchase. They will be identified by their cell phones. Nor will they likely need to pull out credit cards or cash for retailers they shop frequently.


Thanks for reading


Diy Kitchens
 
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