SEO software uses only ethical search engine optimization methods, which produces lasting results and methods that are within the search engine rules. Search engine consider the following search engine optimization techniques i.e. automatically generated doorway pages, keyword stuffing, hidden text or hidden links etc. One might get short term results with these techniques but it is very likely that the site will be banned from search engines if some one use one of these techniques. Ethical use of Search engine optimization management tool is about everything winning. Ethical search engine optimization leads to a symbolic relationship.