Sergio speaks: Chrysler's future will be better

[guest]

New Chrysler CEO Sergio Marchionne hasn’t been talking much since the company emerged from bankruptcy on June 2. While rival General Motors has come out with an aggressive advertising campaign that attempts to get skeptics to look at its new cars, Chrysler has stayed under wraps. But Marchionne did ...


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[AstralEclipse]

Chrysler still has much work that need to be done, if they want any hopes of making a reasonable recovery. While they already have some great vehicles that have been available, that clearly has not been near enough to boost their sales anywhere near where they should be. They need to take a serious look at where things have went wrong, and see what they can change. Marketing dollars and staying the course of failure will not improve Chrysler's fortunes.