To Sell Small Cars, Ford Must Convert Customers

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Ford says it improved the redesigned Focus compact with safety and fuel-saving features. Now the automaker must persuade consumers to pay more for a small car


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hellen

Offshore Agent
Hello friends


In conjunction with the announcement of an $8.7 billion loss for the second quarter, Ford confirmed what had been suspected for some time with a major shift in production capacity from trucks to cars. Starting in December of this year, three truck plants will be retooled so that they can build cars instead. In addition six new models will be coming over from the European lineup and Mercury will live on. Like other automakers Ford will be consolidating production of large trucks into fewer plants. The full-size Expedition and Navigator SUVs will shift from the Michigan Truck Plant in Wayne MI to the Louisville, Ky plant that builds the Super-Duty pickups. The Michigan plant will retool to build to build a vehicle based on the European Focus platform. As previously announced the Cuautitlan Assembly Plant in Mexico will shift from building F-series pickups to the new Fiesta at the end of next year. A second plant in Louisville that currently builds Explorers will switch over to building Focus based vehicles as well.


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