Internet and computers is a geek's world, no question about that. People who aren't geeky but dabble in some sort of internet business, usually acquire a bit of geekiness - they start talking site stats, html, SEO, etc. But for people who are running traditional businesses, i.e., brick-and-mortar businesses, the letter "e" attached to the word "commerce" could put them off. You could hire someone to run your eBusiness for you and take care of the the techie side of things, sure. But just like you'd want to know what your accountant is doing with your books, you'd like to know what your webmaster has up on his sleeves. To do that, you need to understand a bit of geek-speak.
I think it helps a great deal to advance your business if you can talk the talk. What do you think?
I think it helps a great deal to advance your business if you can talk the talk. What do you think?
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