We should keep patience whether the business is rising or falling. Rise and fall, happy and sorrow,profit and loss, all are part of our routine life. We should treat them with equal importance.Getting discouraged means, you are inviting more troubles.So patience is the key to succeed in life.
I must say if you are doing a business patience is the most important thing for a businessman. If business is passing through a hard time, businessman should keep faith in his ability and shoud keep faith on god. Have patience and let the time pass.