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Slightly Shady SEO - good reading nice way to build your anchor text

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chipchip

Corporate Services
Business Angel
Thought it would be of interest for many of you.


How it Used to Work


Back in the day, trying to rank for “Cheap Marlboro Cigarettes” would mean you spam or send out your link always using the anchor text “Cheap Marlboro Cigarettes”, and the ranking would appear. However, with the introduction of the sandbox, and a few other anti-spam constraints that Google has built in, this no longer works. At least not if you’re getting your rankings quickly.


Why This Doesn’t Work Now


The sandbox and other anti-spam constraints(including the anti-Google Bomb algorithm) means appearing too heavily for most less common niches results in penalization. On the chance that you can avoid that via slower link building, Still, you will rank for that keyterm, and probably nothing else. Neither situation is our best case scenario.


How it Works Now


Now, you can’t just spam out the same link text over and over and expect to rank (in most situations/niches). Beyond that, we want to rank for more than one keyterm. As a result, you have to make sure your anchor text varies in order to get into that top spot. Now, that doesn’t mean you have to say “fuck my targeted key phrase”, and use junk text. It’s possible to intelligently add your link text and come out on top.


Source: Getting the Most out Of Your Anchor Text: It’s not as Simple as you Think : Slightly Shady SEO
 

Safa

Corporate Services
thank you for posting.... I will run a few checks on my site, there are plenty of tools there!
 

Mockingbird

Offshore Agent
what you can do is add posts and links that vary that all lead back to the main story, if I remember correctly google also looks at links but will disallow links with the same content as a duplication
 

Moh1

Corporate Services
Even if it is duplicated content, google will find the page which have the highest relevance and index it the highest the other sites with dublicated content will just rank lower... it really dosen't matter if it is duplicated content in the long run!
 

brioburn

Offshore Agent
Mockingbird said:
what you can do is add posts and links that vary that all lead back to the main story, if I remember correctly google also looks at links but will disallow links with the same content as a duplication
Think this is true and I have tested it on several websites and google simply ignore the other websites, it picks one and the rest goes as duplicated content.
 

mediafreak

Offshore Agent
thanks for this. my friend was talking about this insight yesterday and in the end we just concluded that the algorithm of Google is still gold.
 
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