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In addition to Internet usage growing much faster outside the U.S., countries that have the strongest purchasing power are also outside the U.S. – like those in the European Union,” says Melissa Jones, vice president of U.S. Sales and Relationship Management for Planet Payment, an international payment processor. Planet Payment helps banks process multi-currency transactions, as well as helping merchants directly implement the tools they need for multi-currency processing. “International purchasers are able to pay a higher price point these days. Merchants have the ability to reach the basis of consumers in the world where Internet usage is growing, and the ability to reach a customer base able to spend more for each product than a U.S. consumer.”
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