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PPC or article writing

The post you have published is not clear about it's purpose. If it is about promotion of your own website,then I would prefer free method of website promotion, through well written articles and not use PPC (pay per click )route.But you should have good writing skill,which are easily understandable to others.Shortcut article writing serves no purpose.
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Yeah, PPC marketing is very difficult and expansive, you will need some good skils in this area to make money of it. Article publishing and writing is way easier and as Machida says, it won't cost you anything.

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