I know with my company [web 3] we don't accept FIAT and this is always held back some of our revenue generation, anyway Stripe has entered the market with a pretty sweet solution.
Global payment solutions for Web3
Stripe for the crypto economy | A complete solution for crypto platforms
stripe.com
Stripe tackles 'cold start problem' with the launch of fiat-to-crypto onramp
Crypto-friendly payment company Stripe has launched a fiat-to-crypto onramp service to help Web3 companies tackle the issue of their customers not having “crypto in their wallets to carry out transactions.”
cointelegraph.com